Most businesses don't need more marketing. They need to know which part isn't quite working.

This is a short checklist — ten questions across three areas: whether people can find you, whether they trust you enough to book, and whether they can take the next step. You mark each one yes, no or not sure, and the pattern usually shows you where to look.

It takes about ten minutes. There's nothing to set up and nothing to install.

What's in it

Ten questions covering your website, your offer, your pricing, your emails and how it all fits together

Space to mark your answers as you go

A short guide to reading the pattern, so you know what to look at first

Who it's for

Small businesses, freelancers, coaches, workshop and retreat holders — anyone selling their own work or time who feels like things should be running more smoothly than they are.

It's most useful if your business is already live. You need something to look at.

Who's behind it

I'm Jesse. I do marketing and systems support for small and creative businesses — mostly the behind-the-scenes work that makes everything else easier. This checklist is the short version of what I look at first.

Jesse x.